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Google Adwords is an online advertising platform developed by Google Inc, where advertisers pay to display digital advertisements that range from business services, product listings, video content, and increasing mobile application installs within the Google ad network. It is important as it gives access to 90% of internet users.
The AdWords program enables business advertisers to set a campaign budget and only pay when people click the ads which is known as PPC advertising. These ads are largely focused on keywords or search terms.
As per the analysts and research; companies spend an average of $9000 to $10,000 per month on Google Ads, with an average cost-per-click (CPC) ranging from $1 to $2 on the Google Search Network and resting under $1 on the Google Display Network.
With PPC advertising, comapnies can drive more traffic, inquiries, engagements, sales, conversions, video views.