The future of ecommerce is bright. But starting an ecommerce business is hard work and demands many steps and decisions that need to come together at the right time.
One of the biggest advantages of the digital era is the ability to buy and sell online. Shoppers enjoy a cozy shopping atmosphere while online retailers have access to a global market. No wonder the share of e-commerce retail sales is steadily growing.
Following these some best practices will help you increase conversions for your ecommerce store. You’ll also be able to generate more leads and add additional sales revenue to your bottom line.
Use Beautiful and Appealing Images
Images and text are what the internet is made of. We rely almost completely on visual senses when we navigate webpages. Marketing specialists agree that images are powerful tools to engage viewers. According to internet marketologist Jeff Bullas, 67% of online shoppers admit that images of a product are more important than customer reviews or product information. That’s why it’s important to choose the most appealing and attractive images that will grab your customer’s attention.
To ensure the best quality of pictures, stick to your own unique style and take your own pictures instead of relying on stock images.
Create Simple and Easy to use Navigation
There are few things more annoying than not knowing how to browse an online store. Creating a clear navigation for your site can be complicated, especially if your store has hundreds or thousands of products.
Here’s what you need to do:
First, grab a spreadsheet or piece of paper and create a sitemap of your website. You can use a tool like GlooMaps to create visual sitemaps for free using an online program.
Once you’ve drawn up your sitemap, ask yourself: Do these categories make the most sense? Is there a better way to arrange them to make the site easier to navigate? Do you have the technical and monetary resources to make these changes?
If you’re having trouble, take a look at Amazon’s (or any other best ecommerce) categories. They’ve put tons of money and research into their navigation, so they must be doing something right!
Display Effective Product Demos
While you can take stunning product images, they might not have much impact on customer’s buying decisions. In an effort to stand out, some ecommerce stores go beyond classic marketing images. World-famous shoe store Zappos was one of the first to leverage video reviews of their goods. Back in 2009, Zappos proved that this was a winning strategy: Zappos-produced review videos brought anywhere from a 6 to 30% increase in sales. Interestingly, these videos feature Zappos staff instead of hired actors. After all, who can speak better about the goods you’re selling than people who work directly with them?
If you’ve ever shopped for a bag online, you’ve probably been concerned about what will actually fit in the bag. Product dimensions are useful, but what customers really want to know is whether their iPad will fit. Rebecca Minkoff’s website lets you virtually place items in a bag – iPhone, iPad, Vogue magazine, a bottle of water – by simply dragging them to a handbag.
Besides demonstrating the main product, it can also be effective to show off a product’s packaging and any additional components or accessories that might be included. The trick is: the more details you show, the better feel a customer gets for what it will be like to own a product – and the more likely they are to buy it.
Use search bar
Since visitors will have fewer menu selections, they’ll see more products when they click on each category.
I know some of you may not have a ton of products for sale, but other ecommerce sites could have hundreds or potentially thousands of options to choose from.
Forcing users to scroll through these choices randomly won’t drive sales and conversions. That’s why implementing a search bar is the best solution.
Eliminate steps in your checkout process
Once a website visitor decides to buy something, they should find it easy to complete the purchase. It’s your job to make it so.
Each additional step in the checkout process will increase the chances of them abandoning the transaction. In fact, 35% of consumers said they abandoned a shopping cart during checkout because the process was too long and complicated.
The key here is to get only essential information from the buyer.
There’s no reason to ask for their mother’s maiden name, the first concert they attended, or their favorite vacation spot.
Get their billing information and shipping address. That’s all you need to process a transaction.
Don’t force shoppers to create a profile
As said, you want your buyers to go through the checkout process as quickly as possible.
That’s why you need to offer a guest checkout option instead of forcing visitors to create a profile. That said, you can still encourage them to create a profile.
Once items are added to a shopping cart, users can finalize their transaction through the guest checkout option.
But that doesn’t mean Lululemon is done trying to encourage people to create a profile.
When the order is being reviewed, guests can see an express checkout button, but they can’t use it.
If you’d like to hire Professional for Ecommerce Website Development that can help generate long-term results for your company, feel free to contact us online or give us a ring at +91 8447121833.