Top Email Marketing Tactics for Startups

Date : 2020-05-11Views : 180

The competition for attention and acquiring more customers is intense. So, you need to adopt different marketing tactics, including email marketing, to help you beat the competition. For this, we will explore the top email marketing best practices you can start using today to maximize your return on investments

It can be difficult for startups to stand out from their competition. They need to have a strong edge to be able to set themselves apart. This is especially true if you’re a new entrepreneur who’s just begun their startup. Careful planning and the adoption of various strategies are just two of the many things to consider if you want your business to have a competitive edge.

As a startup, you should put in a good amount of time and effort on your email marketing campaign as it will help you reach your target audience and maximize your earnings. You don’t really need to spend thousands of dollars on email marketing. A simple newsletter campaign can actually help a lot in increasing your revenue as a startup. That said, here are the best email marketing tactics that can give your startup business a strong advantage:

Create and Grow Your Email List Periodically

An email list is a database of People who have opted to subscribe to your business so they can receive promotional emails or newsletters from your company. It’s not that hard to create an email list and grow it. You can always use an email marketing software like Mailchimp that has all the tools you need to create an email list.
You can start by having a website and a blog for your startup. Once you get a lot of traffic to your website, you can use this opportunity to create a landing page where you can let your audience know that you’re having a contest or giveaway. You can then tell them to sign up by asking for their email addresses to join the contest.
While some startups use deceptive practices such as buying email subscribers just to create an email list, it’s still a lot better if you can collect email subscribers who genuinely want to hear from you.

Content must be Click-Worthy

Email marketing without compelling content won’t get you anywhere. People only subscribed to your list to receive value from you, of which helpful content is the target. It helps increase email opens.
Every subscriber is looking for a solution to a problem, so be the solution by providing useful content via emails. When you give your subscribers what they need to make their lives better, you become their go-to for information.
As a result, they will always open your emails and click your links to read your blog content. That is why you should consistently create click-worthy content. In this way, you will be able to nurture prospects to qualify as leads.

Automated Emails Can be used

You should design your emails to meet the needs of your customers and subscribers. Here are some examples of automated emails that you can use:

  • Abandoned Cart Emails: Abandoned cart emails are an equally convenient and effective way to convert customers. While ~79% of shoppers leave sites without completing purchases, remarketing efforts can garner an email open rate as high as 67% among customers.
    In short, most customers are going to ditch their cart before completing checkout, but that doesn’t mean they don’t want to buy. And abandonment emails can achieve a success rate as high as 25%.
  • Welcome Email: What better way to set the right tone than through a welcome email? This is a quick way to establish your site, while also guiding customers to your store. If your startup is new, this is a perfect opportunity to differentiate your brand and personalize your product.
  • Replenishment Emails: Replenishment emails also illustrate the proactive nature of a good email marketing strategy. These emails prompt users to refill and repeat orders, giving customers a convenient way to continue buying.

Email design must be Responsive.

Why should you optimize your email campaigns for mobile? Because consumers are always using their mobile devices. Mobile marketing is so effective because it lets you obtain valuable user data for marketing purposes. The information you collect allows you to target buyers effectively based on geolocation, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.
Indeed, the study shows that the average internet user in the US spends up to 5 to 6 hours daily on their mobile phone devices. Of this number, 69% examine their smartphone a 150x daily. So, it is no wonder that 75% of consumers use mobile devices to find relevant reviews when in retail stores. For this reason, mobile emails record 49% of all open emails. Although there might be conflicting numbers, depending on the research analysis, the ideas remain the same.

Personalize Your Email

Customizing emails for every recipient on your list is unrealistic, especially when it comes to email marketing for startups (which are, by definition, businesses made to grow fast).Marketing personalization is the process of developing a product or service that fulfills or meets your target audience’s needs. This email marketing approach involves having your ideal buyer in mind when crafting email messages.

Test out sending emails on the weekends.

If you’re like most business owners, you likely send out your email newsletters and promotional content during peak business hours: on weekdays sometime between the hours of 9 am and 5 pm.
However, according to the Salesforce report, marketers should consider sending out emails on weekends when inboxes are emptier, and subscribers may have more time to read non-essential emails: “Recognize that your work schedule won’t always coincide with your subscribers’ email-reading habits. Explore sending campaigns over the weekend, when subscribers may have more leisure time to peruse their personal email accounts and non-urgent messages.” While no one can guarantee your open rates or click-throughs will be higher, in certain industries and niches, weekend emails may be just what’s needed to gain a competitive edge.

Final Thoughts

For startups, these email marketing tactics can help you a lot in increasing traffic and revenue for your business. These tactics will not even cost you thousands of dollars. Emails are such a powerful tool and if you use them properly, it can give you a strong advantage. If you want your startup business to thrive, be sure to develop an email marketing campaign based on the tactics discussed above.

If you’d like to explore how Email marketing can help generate long-term results for your company, feel free to contact us online or give us a ring at +91 8447121833.

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